For this season, Béton Ciré went back to the roots, where everything started and pays a special tribute to its homeland, Brittany. Sailing away from the city, enjoying the fresh air and the liberty, a journey that feels good, more than ever.
For the summer collection ESCAPE 2018, Béton Ciré wants to set sail, get o the beaten track to set o on the high seas, explore its territory in the nest details, head towards the unknown, wander through the Breton coves and drop the anchor in the smallest harbors.
Time has no impact on Béton Ciré that celebrates the marine breeze with a timeless collection of hats from Brittany, France. The Miki was the first model to be created, but the brand keeps on playing with fabrics and shapes. This new hat collection honours the seamen with modernity and impertinence and promises them style in town as on the seaside.
This winter, Béton Ciré chose to stop on the Parisian tarmac to create its new collection. Paris, inspiring city full of treasures and surprises, welcomes the lost sailors looking for urban adventure.