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Blood orange : an uncommon ambassador

Dev Hynes was first seen wearing a BETON CIRE during his world tour in 2016. Since then, he’s always got it on him.

 Dev Hynes, Devonté Hynes or Blood orange, is a singer, songwritter, composer, dancer and English producer, upcoming both in the UK and the USA. He wears our hat paired with his own signature streewear style, but it also fits his more classic looks. We consider him as an ambassador, and you may have spoted him and his unique style in his latest music videos, ads, interviews, or even catwalk shows

. Have yourself a look in the following clips : 


adidas Originals | ORIGINAL is never finished

Blood orange – Better than me

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